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  • ·Sundae School Holiday 2025 campaign editorial
BrandSundae School
ProjectHoliday 2025 Ad Campaign
Model wearing a pink tracksuit lying atop a giant stack of colourful gummy blocks surrounded by ice against a pale blue sky

Sundae School Holiday 2025 Ad Campaign 2024

Associated creatives

Dae Lim
Dae LimSundae School Creative Director
Corinne Ang & Audrey Bark
Corinne Ang & Audrey BarkCreative Directors
Guillermo Cano
Guillermo CanoPhotographer
Ellie Rha
Ellie RhaProducer
Chloe Surreal
Chloe SurrealModel
Elizabeth Wang
Elizabeth WangHair & Makeup

Tags

woman in pink tracksuitpink tracksuittracksuitwoman lying downwoman

Description

This creative editorial campaign image for the Sundae School Holiday 2025 project, captured by photographer Guillermo Cano with creative direction by Dae Lim, Corinne Ang, and Audrey Bark, features a model in a pink tracksuit lying casually atop a towering stack of oversized, colourful gummy candy blocks nestled amidst icy textures against a clear light blue background. Produced by Ellie Rha with hair and makeup by Elizabeth Wang, the whimsical scene presents a playful surrealist aesthetic with vivid translucent layers of pink, green, purple, and yellow. The miniature-scale composition highlights vibrant confectionary textures and glossy surfaces.

Style

Artistic, Vertical, playful, Warm

Industries

High Street Fashion

Color

Blush (50%)
Sage (30%)
Caramel (20%)

Background

Clear Sky

Context

Advertising Campaign