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  • Summer 2024 Ad Campaign 2024 - image 652745
BrandAlaïa
ProjectSummer 2024 Ad Campaign
A woman poses in a fashion shot wearing a white crop top and oversized denim pants against a bright studio backdrop with brand logo.

Alaïa Summer 2024 Ad Campaign 2024

Associated creatives

 Pieter Mulier
 Pieter MulierCreative Director
Sam Rock
Sam RockPhotographer
Lola Bahia
Lola BahiaModels
Benjamin Muller
Benjamin MullerHair
Sandrine Cano Bock
Sandrine Cano BockMakeup

Tags

adult femalefashiondenim pantscrop topwhite backdrop

Description

An adult woman stands tall in a brightly lit photo studio, showcasing a modern fashion ensemble. She wears a cropped white T-shirt and high-waisted, oversized denim pants that gather dramatically at her ankles. Her pose is relaxed, with her arms behind her back. Hoop earrings adorn her ears. The background is a stark white, which accentuates the clothing's textures and silhouettes. The bottom portion of the frame features the word 'ALAÏA' in a light serif font, followed by 'PARIS' in smaller letters underneath. The lighting is even and soft, reducing shadows and highlighting the model's features.