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  • Summer 2023 Ad Campaign 2023 - image 661117
BrandGucci
ProjectSummer 2023 Ad Campaign
Three red Gucci GG Marmont bags and a wallet arranged on a bed of lush green grass with white daisies, outdoor fashion product shot.

Gucci Summer 2023 Ad Campaign 2023

Associated creatives

Tin Seoi
Tin SeoiCreative Director
Kevin Tekinel
Kevin TekinelArt Director
Charles Levai – MAYBE Paris
Charles Levai – MAYBE ParisArt Director
Leslie Zhang
Leslie ZhangPhotographer
Wen Qi & Daniel Zhou
Wen Qi & Daniel ZhouTalent
Yuewen Long
Yuewen LongHair & Makeup
Wang Liang
Wang LiangHair & Makeup
Lv Yuepeng
Lv YuepengHair & Makeup
and Lu Jinwei
and Lu JinweiHair & Makeup

Tags

Guccihandbagwalletdaisiesleather goods

Description

A lush outdoor shot features three red Gucci GG Marmont bags of different styles and a matching wallet, all arranged on a bed of vibrant green grass dotted with white daisies. The bags include a small shoulder bag with a flap closure and a signature gold GG logo, a bucket bag style with drawstring closure and gold chain strap, and a card wallet. The arrangement is set amongst the grass and flowers, suggesting a natural, upscale setting. The lighting is bright and natural, highlighting the textures of the quilted leather and the delicate petals of the daisies. The shot is composed to emphasize the luxury branding with the signature GG logo prominently displayed on each item, set against the organic background.