Studio Feather, Post Production / VFX,

Description

This is a video advertisement promoting the brand Kit Kat with a Canadian theme of politeness. The ad opens with the text 'Being polite comes with being Canadian' shown over a red background. Several video clips show polite interactions among people, such as apologizing after bumping into someone, holding doors, or letting pedestrians cross a street. A text overlay reads, 'We're even polite to A.I.' while showcasing text messages formatted as polite requests or thank yous, such as 'Please, can you...' and 'Thank you again.' The ad then poses the question, 'But did you know...' with quotes from The New York Times, VICE, and techradar citing the cost and impact of being polite to A.I. The advertisement concludes with a Kit Kat bar on a red background, the text 'As a chocolate bar prepared in Canada', and shows a Kit Kat bar with a Canadian maple leaf design.