BrandFondation Digestive
ProjectScanitary Paper
Studio Element, Post Production / VFX,
Associated creatives
Tags
Description
The advertisement focuses on the importance of colorectal cancer screening. It features a male doctor in scrubs explaining a stool sample can detect colorectal cancer. Scenes show a hospital hallway and a bathroom stall, leading to a roll of toilet paper with a QR code printed on it. The QR code can be scanned by a smartphone to book a stool sample test. Text displays messages about colorectal cancer and encourages people to get tested. The overall mood is informative, aiming to raise awareness and encourage proactive health measures.