Stuart McIntyre, Director, Vancouver
Associated creatives
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Description
Yasiin Bey is featured in a promotional video for Louis Vuitton. The video opens with the Louis Vuitton logo and the words "Louis Vuitton presents." The next screen shows "Yasiin Bey vs Niels Shoe Meulman" in bright red letters. The video cuts to a dimly lit boxing ring. A man appears to be looking through a peephole. A silhouetted figure wearing white clothing is visible in the ring. The camera angle changes, and an overhead shot shows a man walking across a white mat in the ring. The camera pans to a close up of his feet as he begins to step. Yasiin Bey stands in the ring and introduces a story about Muhammed Ali. The ring has red ropes and a dark background.
