BrandRIMOWA
ProjectNever Still | LEWIS
Stray VFX, Post Production / VFX,
Associated creatives
Tags
Description
The advertisement features Formula One driver Lewis Hamilton showcasing Rimowa luggage within the context of luxury travel. The video opens with a silhouette of Hamilton against a bright window. Subsequent shots feature Hamilton packing a silver Rimowa suitcase in a stylish hotel room, pulling the luggage through a hotel lobby, and placing it in a car trunk. The setting transitions to various urban and natural environments, implying travel and movement. Dominant colors include shades of grey, silver and black, contributing to a sophisticated aesthetic. The camera work incorporates close-ups of Hamilton's face, medium shots of him interacting with the luggage, and wide shots of cityscapes, enhancing the ad's aspirational tone.


