STRAVA, Agency / Creative,

Description

This video features a collage of imagery that describes the concept of National Quitters Day. The footage includes close ups of an alarm clock ringing at 6:30 AM, followed by a woman holding a sparkler with a martini glass and a background of silver streamers. Then a woman is seen sleeping in bed. Other scenes showcase people running, headlines about resolutions, and salads bowls with guacamole topping. A text overlay reveals the year 2024 and the name of Chipotle, highlighting the challenges of sticking to New Year's resolutions and highlighting a menu item.