BrandPlayers
ProjectStone Island x New Balance
Jon Morales,
Associated creatives
Tags
Description
A man with a short buzz cut and intense expression is captured performing a sit-up on a raw concrete floor. He is dressed in a light grey ribbed tank top and dark olive green cargo pants, complemented by grey athletic sneakers. The lighting is low and directional, casting dramatic shadows against the tiled wall and a vintage cast-iron radiator nearby. A branded athletic bag with a drawstring is positioned in the background. The atmosphere is grounded, gritty, and utilitarian.
Style
Editorial, Cinematic
Techniques
Natural light, Low-key / chiaroscuro
Industries
Sportswear