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  • ·Stone Island Fall 2025 Ad Campaign Portrait
BrandStone Island
ProjectFall 2025 Ad Campaign
A man wearing a bright pink fleece quarter-zip pullover and a brown baseball cap, standing before white text on a plain background.

Chokkan, Talent,

Associated creatives

Ferdinando Verderi
Ferdinando VerderiCreative Director
David Sims
David SimsPhotographer/Director
Carmelo Anthony
Carmelo AnthonyTalent
Don Johnson
Don JohnsonTalent
Alessandro Borghi
Alessandro BorghiTalent
Chokkan
ChokkanTalent
Chy Cartier
Chy CartierTalent
& Oleksandr Usyk
& Oleksandr UsykTalent
Max Pearmain
Max PearmainStylist
Hans Ulrich Obrist – Serpentine Gallery’s Artistic Director
Hans Ulrich Obrist – Serpentine Gallery’s Artistic DirectorQuestions Curated By

Tags

east asian man wearing pink fleece

Description

A man is captured in a front-facing studio portrait, wearing a vibrant, textured pink quarter-zip fleece pullover with black detailing over a collared shirt. He also wears a dark brown baseball cap with subtle logo embroidery. The background is a clean, plain white surface featuring extensive block-printed research text, including interview-style questions and answers. The lighting is bright and even, highlighting the tactile, fuzzy quality of the garment. The overall aesthetic is minimal and editorial, focusing on the intersection of individual personality and technical apparel design.

Style

Editorial, Lifestyle, Vertical

Techniques

Studio strobe, Natural light

Industries

Streetwear