Logo
  • Home
  • ·Media
  • ·Stone Island Fall 2025 Ad Campaign Featuring Oleksandr Usyk
Brand
Stone Island
ProjectFall 2025 Ad Campaign
Oleksandr Usyk wearing a glossy red jacket against a white background for Stone Island Fall 2025 campaign.

Stone Island Fall 2025 Ad Campaign 2025

Associated creatives

Ferdinando Verderi
Ferdinando VerderiCreative Director
David Sims
David SimsPhotographer/Director
Carmelo Anthony
Carmelo AnthonyTalent
Don Johnson
Don JohnsonTalent
Alessandro Borghi
Alessandro BorghiTalent
Chokkan
ChokkanTalent
Chy Cartier
Chy CartierTalent
& Oleksandr Usyk
& Oleksandr UsykTalent
Max Pearmain
Max PearmainStylist
Hans Ulrich Obrist – Serpentine Gallery’s Artistic Director
Hans Ulrich Obrist – Serpentine Gallery’s Artistic DirectorQuestions Curated By

Tags

oleksandr usykoleksandr usyk in red jacketman in red jacketred jacketglossy red jacketstone island jacketquilted jacket

Description

Oleksandr Usyk is featured in the Fall 2025 ad campaign for Stone Island, photographed by David Sims with creative direction by Ferdinando Verderi and styling by Max Pearmain. The portrait features Usyk wearing a glossy red and dark quilted jacket against a seamless white background, accompanied by text from a research project curated by Hans Ulrich Obrist. The image is captured with clean studio lighting, highlighting the technical fabric texture of the outerwear.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Burgundy (60%)
Jet Black (40%)

Background

White Seamless

Context

Advertising Campaign