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  • ·Stone Island Fall 2024 Ad Campaign featuring Peggy Gou
BrandStone Island
ProjectFall 2024 Ad Campaign
Peggy Gou wearing a rust orange puffer jacket against a solid white studio background.

Stone Island Fall 2024 Ad Campaign 2024

Associated creatives

Carlo Rivetti
Carlo RivettiStone Island Creative Director
Ferdinando Verderi
Ferdinando VerderiCreative Director
David Sims
David SimsPhotographer
Liam Gallagher
Liam GallagherModels
Russell Tovey
Russell ToveyModels
and Sage Elsesser
and Sage ElsesserModels
Max Pearmain
Max PearmainStylist
Hans Ulrich Obrist
Hans Ulrich ObristQuestions by

Tags

peggy gouwoman in rust orange puffer jacketrust orange puffer jacketpuffer jacketorange jacket

Description

This portrait from the Stone Island Fall 2024 ad campaign features South Korean DJ and producer Peggy Gou against a stark white background. Photographed by David Sims with creative direction by Ferdinando Verderi, she wears a distinctive rust orange puffer jacket layered over a white t-shirt, paired with dark grey utility trousers. The layout incorporates typographic interview excerpts from a research project in one hundred questions alongside the Stone Island compass logo. The clean studio composition highlights the texture and silhouette of the outerwear.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Rust (50%)
Charcoal (50%)

Background

White Seamless

Context

Advertising Campaign