ProjectFall 2025 Ad Campaign
Alex Knost, Photographer,
Associated creatives
Tags
Description
This outdoor shot depicts a large portrait poster of a woman, featuring a tie-dye long-sleeve top and dark flared trousers, adhered to a structural concrete pillar under a highway overpass. The surrounding environment is an urban road system with asphalt lanes and sweeping concrete infrastructure. The lighting is bright and natural, casting distinct shadows across the pavement. The composition uses the massive pillar as the central vertical anchor within the wide-angle frame. The texture of the poster contrasts with the smooth, grey concrete of the bridge structure.
Style
Editorial, Lifestyle
Techniques
Natural light
Industries
Streetwear