California, Location,

Description

This image for the Stockholm Surfboard Club Fall 2025 ad campaign captures a large poster pasted onto a concrete support pillar underneath a highway overpass. The poster features a woman standing with a neutral expression, wearing a patterned long-sleeve top and dark trousers. The surrounding scene depicts a multi-lane road beneath concrete freeway bridges under daylight. Photography by Alex Knost, with art direction by Karl Bolander.