BrandSports Direct
ProjectBeat the Quit
Stereo Creative, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The video begins with a close-up of a woman's face in low light, eyes closed, presumably sleeping. She abruptly wakes up, as an alarm goes off, and we see she is in bed, next to a bedside table with a lamp, candle, and a Sport Direct cup. She picks up her phone and turns off the alarm. The next shot reveals she is in her bedroom, with a bed, desk, and window. She puts on a grey athletic jacket and proceeds to get ready to go out for a run. A shot of her athletic wear is briefly displayed. She is wearing a blue top and black leggings. The setting is indoor.