BrandRipple
ProjectIt's Happening
Stereo Creative, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This advertisement promotes Ripple's blockchain and cryptocurrency applications in global finance. The video opens with the text "It's happening" on a blue screen followed by a newspaper headline. It then transitions to scenes of technology, finance, and urban landscapes, including shots of an iPhone displaying a notification, a building facade, the Charging Bull sculpture in New York, and a taxi with an advertisement on its roof. Further scenes depict digital transactions, laboratory work, and handshakes, interspersed with iconic urban clocks set against city skylines. The advertisement highlights Ripple's involvement in banking, bonds, currency, and global markets, ending with the word "Blockchain."