Stephen McLaughlin, Motion,

Description

Three illuminated advertisement light boxes hang on a gray subway-tiled wall, each advertising the TRAIT running app. The left poster displays blurry images of runners in motion, with text overlaying the images. The middle poster features the TRAIT logo in black on a lavender background. The right poster showcases a woman running, partially obscured by a pixelated effect, with bold text above her. All posters feature the TRAIT logo at the bottom along with the logos for Appstore and Playstore. The lighting is bright and even, highlighting the crisp design and modern aesthetic of the advertisements.