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Brand
Stella McCartney
ProjectRyder Bag Spring 2026 Ad Campaign
Helen Mirren wearing a dark blazer holding a brown leather shoulder bag against a black background for Stella McCartney

Stella McCartney,

Associated creatives

Stella McCartney
Stella McCartneyStella McCartney Creative Director
Mary McCartney
Mary McCartneyPhotographer
Helen Mirren
Helen MirrenModel

Tags

helen mirrenhelen mirren holding bagbrown leather bagbrown leather shoulder bagleather shoulder bagleather bagshoulder bagdark blazerblack blazerelderly womanwoman holding bag

Description

Helen Mirren poses for the Stella McCartney Ryder Bag Spring 2026 ad campaign, photographed by Mary McCartney. She wears a tailored dark blazer and holds a structured brown leather shoulder bag with a padlock charm. The composition features a half-body portrait against a dark, minimalist seamless background with subtle warm lighting. Visible text at the bottom reads STELLA MCCARTNEY in dotted typography.

Style

Vertical, Commercial, Moody, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Caramel (40%)

Background

Black Seamless

Context

Advertising Campaign