Vice Media, Agency / Creative,

Description

This documentary excerpt, created by Vice Media for Stella Artois, profiles artisanal butchery. The footage begins outside The Meat Hook storefront on Frost Street before moving inside to a clean, well-equipped butcher prep kitchen with knife racks and wooden cutting tables. A woman in a black tank top enters the walk-in refrigerator to retrieve and handle a large hanging cut of meat, transitioning to an outdoor interview close-up as she reflects on her family heritage and the craft of butchery.

Style

Documentary, Horizontal

Industries

Alcoholic Beverages

Color

Context

Brand Film / Corporate Video