STEEZY Brand Identity 2026

About

A set of three white packaging boxes for haircare brand STEEZY sits symmetrically on a reflective chrome tray against a neutral gradient background. Designed by Joy Studio for the brand identity project, the packaging features black sans-serif typography paired with expressive, continuous line doodles overlaid across the front panels. The three featured products include Curl Booster Styling Cream, Soft Grip Styling Tonic, and Light Hold Wave Foam. Diffused studio lighting produces subtle highlights across the metallic tray and smooth paper surfaces.