BrandSTEEZY
ProjectBrand Identity

STEEZY Brand Identity 2026
Associated creatives
Tags
Description
A set of three minimalist white packaging boxes for the haircare brand STEEZY sits horizontally in a slim metallic display tray. Designed by Joy Studio for a brand identity project, the boxes represent Curl Booster Styling Cream, Soft Grip Styling Tonic, and Light Hold Wave Foam. Each unit features bold black typography at the top and base, overlaid with expressive, hand-drawn line art representing curl, style, and wave textures. The products are presented against a smooth, dark-to-light grey studio gradient backdrop with subtle, diffused lighting creating gentle reflections beneath the tray.
Style
Horizontal, Commercial, Minimalist, Graphic
Techniques
Soft Light
Industries
Haircare
Color
Pure White (70%)
Jet Black (20%)
Background
Gradient
Context
E-commerce / Product