OMD US, Media,
Associated creatives
Tags
Description
This commercial for State Farm features professional American football player Cam Skattabo alongside an insurance agent. The pair engage in various humorous scenarios around a city, including a sidewalk walk-and-talk, home scenes, and interactions at an upscale restaurant. Throughout the video, Skattabo is seen in casual-cool apparel, often wearing a prominent chain necklace, while the agent appears in more structured clothing like a red cardigan. The lighting is bright and cinematic, capturing a professional, high-production look characteristic of television advertising. The scenes transition quickly between different urban settings, highlighting the theme of personalized insurance.
Style
Lifestyle, Commercial, Cinematic
Techniques
Live-action Technique
Industries
Insurance, Finance