Brand
ProjectStart Using Self
Dessert Before Dinner,
Associated creatives
Tags
Description
This commercial video for Self Financial titled Start Using Self features various individuals discussing their personal credit-building journeys. A Black woman speaks directly to the camera in a warmly lit cafe while using her laptop, followed by shots of a credit-building dashboard on screen. Additional scenes feature customers in home settings reviewing their improved credit scores and credit cards. The natural lighting and cozy interior backgrounds create an accessible, relatable tone throughout the production.
Style
Horizontal, Commercial, Warm, Clean
Industries
Fintech
Color
Off-Black (40%)
Beige (30%)
Denim (20%)
Background
Café
Context
TVC / TV Commercial