Spy Films, Production,

Description

The commercial shows a woman using a CIBC Global Money Transfer app to send money. The commercial opens with images of family photos on a wall, then cuts to a woman using a tablet on a floral sofa, followed by a first-person shot of her using a mobile app to send money. Subsequent scenes show a cityscape at sunset with a river in the foreground, people in a textile shop, and a group of people carrying a boxed television up a flight of stairs. An older man puts in his earbuds and talks to his daughter on the phone. The overall tone is warm and hopeful.