Sprite Ginger 2020

About

This dynamic commercial video for Sprite titled Ginger features a young Black man walking through colorful retail and industrial environments while speaking to the camera. Wearing a bright lime green jacket and dark trousers, he moves fluidly through various stylized spaces including a convenience store and a neon-lit corridor. The production combines fast-paced camera movement with vibrant color grading and distinct lighting to create an engaging visual rhythm. Additional scenes feature background actors and atmospheric settings that reinforce the energetic tone of the campaign. Post-production and visual effects were handled by Artjail, with audio design by Heard City and production by Caviar LA.