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BrandLoewe
ProjectSpring 2026 Ad Campaign
Fashion shot of a Black woman in green outfit, sunglasses, holding a white purse, seated on a white lounge chair with blue tiled pool background.

Loewe Spring 2026 Ad Campaign 2026

Associated creatives

Jack McCollough and Lazaro Hernandez
Jack McCollough and Lazaro HernandezLoewe Creative Directors
Frey & Barth
Frey & BarthAgency
Talia Chetrit
Talia ChetritPhotographer
Isla Johnston
Isla JohnstonTalent
Talia Ryder
Talia RyderTalent
True Whitaker
True WhitakerTalent
Jodie Barnes
Jodie BarnesStylist
Holli Smith
Holli SmithHair
Fara Homidi
Fara HomidiMakeup
Ashley Brokaw
Ashley BrokawCasting Director
Valerie Weill
Valerie WeillSet Designer
Gemma Soriano
Gemma SorianoExecutive Producer

Tags

adult femalepurseone-piece swimsuitsunglasseslounge chair

Description

A fashion-style medium shot features a Black woman seated on a white lounge chair, holding a white purse. She wears a light green outfit and yellow-framed sunglasses. The background features blue tile work reminiscent of a pool. The dominant brand logo, 'LOEWE' appears in yellow in the lower-left. The woman's dark hair is straight and wet. Her facial expression is neutral. She is seated with her legs to the side, and wears dark shoes. The lighting is bright and even. The overall mood is casual and fashionable.