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  • Spring 2024 Kid's Ad Campaign 2024 - image 654556
BrandZara
ProjectSpring 2024 Kid's Ad Campaign
Young person lies by a swimming pool with a woven hat and tote bag near a textured wall, enjoying a moment of relaxation.

Zara Spring 2024 Kid's Ad Campaign 2024

Associated creatives

Karl Templer
Karl TemplerZara Studio Creative Director
Baron & Baron
Baron & BaronAgency
Christophe Derigon
Christophe DerigonCreative Director
Jeremy Kaye
Jeremy KayeAssociate Creative Director
Douglas Smith
Douglas SmithArt Director
Josh Olins
Josh OlinsPhotographer

Tags

childswimming poolhattote bagpoolside

Description

A young person, wearing a white t-shirt and striped shorts, lies on their back at the edge of a swimming pool. They have a straw hat and a striped tote bag beside them. The individual rests their head near the hat and bag with their hand dangling in the water. The pool's water is murky green. The pool is adjacent to a textured wall with a dark doorway to the right. The wall appears to be stone or concrete and has stains. The light is soft, suggesting either an overcast day or indoor lighting.