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  • Spring 2024 Kid's Ad Campaign 2024 - image 654541
BrandZara
ProjectSpring 2024 Kid's Ad Campaign
Child model in quilted jacket and wide-leg jeans poses with hand to face near a paper backdrop with abstract black ink design.

Zara Spring 2024 Kid's Ad Campaign 2024

Associated creatives

Karl Templer
Karl TemplerZara Studio Creative Director
Baron & Baron
Baron & BaronAgency
Christophe Derigon
Christophe DerigonCreative Director
Jeremy Kaye
Jeremy KayeAssociate Creative Director
Douglas Smith
Douglas SmithArt Director
Josh Olins
Josh OlinsPhotographer

Tags

childjacketjeanssun hatabstractpapersandals

Description

A young child, facing away from the camera, is the main subject of this indoor shot. The child is wearing a salmon-colored quilted jacket with wide-leg, light-wash jeans and brown sandals. A woven sun hat with embroidered flowers sits atop their head. The child has their right hand near their chin as if in thought. Behind them is a large, tan paper backdrop featuring abstract black ink designs. The floor is concrete, adding to the textured feel. The lighting appears soft and diffused, enhancing the earth-tone color palette.