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BrandDKNY
ProjectSpring 2024 Ad Campaign
DKNY ad featuring a woman in a hooded jacket next to black and white images of NYC architecture and street signs on a white background.

DKNY Spring 2024 Ad Campaign 2024

Associated creatives

Team Laird
Team LairdAgency
Trey Laird
Trey LairdCreative Director
Alasdair McLellan
Alasdair McLellanPhotographer
 Kaia Gerber
 Kaia GerberModel
Alastair McKimm 
Alastair McKimm Stylist

Tags

adult femalefashion modelbaseball capdenim jacketadvertising

Description

This is an advertisement for DKNY featuring a woman in a dark hooded jacket. The woman wears a dark blue baseball cap with a white logo, a white t-shirt, and a blue jean jacket. Her expression is neutral. Adjacent to her is a column of black and white architectural images with New York City landmarks and street signs. The background is white with the DKNY logo and text indicating Kaia Gerber and NYC 2024. A piece of yellow cloth appears at the bottom.