HUGO Spring 2024 Ad Campaign 2024

Description

Four young adult fashion models pose in a photo studio against a solid blue backdrop. One Asian man on the left wears a short-sleeved, striped black and blue button-down shirt with black shorts and a black cap. Next to him stands a Black woman in a black tank top and blue shorts branded with "HUGO" on the waistband. In front of her, a man with spiky hair wears futuristic sunglasses, a black hoodie with a blue flower logo, and black shorts. On the right, a White man in an unbuttoned, short-sleeved, printed black and blue shirt and blue shorts reveals his abs and a chain necklace. The models wear summer clothing and appear to be in their twenties.