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  • Spring 2024 Ad Campaign 2024 - image 654971
BrandGap
ProjectSpring 2024 Ad Campaign
Portrait of a Black woman with intricate braided hair design, wearing a crop top and jewelry against a neutral background in a studio setting.

Gap Spring 2024 Ad Campaign 2024

Associated creatives

Calvin George Leung
Calvin George LeungCreative Director
J Lloyd and Charlie Di Placido
J Lloyd and Charlie Di PlacidoDirectors
Sam Roffey
Sam Roffey1st Assistant Director
Peter Bishop
Peter BishopDirector of Photography
Gary Kent
Gary KentSteadicam Operator
Nicola Bell
Nicola BellProduction Designer
Invisible Dynamics
Invisible DynamicsCreative Agency
Invisible Dynamics and Contentus Maximus
Invisible Dynamics and Contentus MaximusProducers
Duncan Wolfe and Ben Soloman
Duncan Wolfe and Ben SolomanBTS Capture
Caroline Newell
Caroline NewellStylist
Tyla
TylaTalent
Shay Latukolan
Shay LatukolanChoreographer
“Back On 74” by Jungle
“Back On 74” by Jungle

Tags

womanbraided haircrop topjewelryportrait

Description

A Black woman is centrally framed in a studio portrait, showcasing a complex braided hair design featuring geometric patterns. Her dark braided hair is styled into a high ponytail. She is wearing a beige crop top, and a chain-link belt. The background is a gradient neutral tone. The lighting is soft, highlighting the texture of her skin and hair. The subject is positioned at eye-level.