BrandGucci
ProjectSpring 2024 Ad Campaign

Gucci Spring 2024 Ad Campaign 2024
Associated creatives
Tags
Description
A tan Gucci duffel bag with green and red stripes and a brown leather trim is placed on a red tennis court alongside a white tennis racket. The lighting is diffused and even, suggesting an overcast day or indoor lighting with softboxes. The composition is simple, focusing on the bag and racket as the primary subjects. The overall tone is sporty and luxurious, blending fashion with an active lifestyle. The texture of the tennis court adds a gritty contrast to the smooth bag.

