Burson, Media,

Associated creatives

Description

This video captures a large outdoor digital billboard mounted on the curved glass and steel exterior of a modern city building in daylight. The massive screen displays a Spotify advertising campaign for Prompted Playlists, featuring artist Lil Yachty beneath brand text and the Spotify logo. Surrounding urban architecture includes high-rise towers, street traffic, and clear blue sky overhead. The stationary camera shot presents the street-level view of the prominent digital installation.

Style

Horizontal, Commercial, Warm

Industries

Apps & Digital Platforms

Background

Street

Context

Out of Home (OOH)