Spotify BloomBeats 2025

Description

This brand campaign video titled BloomBeats was created for Spotify by Dentsu Creative Italy, with music and sound production by Crossfade Studio. The video opens with minimal typography tracking across a dark background, detailing Sanremo's heritage as the city of flowers and host of Italy's biggest music festival. Smooth motion graphics transition into macro footage of blooming white and peach flowers against a dark background, reflecting Spotify's brand identity inspired by the city's iconic symbols of music and flowers.