Splash - Treasury Wine Estates, Agency / Creative,

Description

People approach a small box structure at night, participating in the 19 Crimes 'Scream to Win' event. The booth is lit with green lighting, casting an eerie glow. Some participants pull back white plastic curtains to enter. The exterior displays the 'Scream to Win' slogan. The booth is set up on a grassy field in an urban environment, with trees and city buildings visible in the background. A tall tower with a flame on top adds to the atmosphere. A screen inside shows a woman screaming.