Laurie Frankel, Photographer, San Francisco

Description

A young boy with messy brown hair stands outdoors, his face, arms, and white ribbed tank top visibly stained and smeared with mud. He wears grey athletic shorts and looks directly toward the camera with a slight smile. Bold sans-serif text on the left reads Splash Jackson alongside the tagline Never met a puddle he didn't like, while a Clorox bleach bottle sits in the bottom right corner with text reading Whitens better than detergent alone. The lighting is soft and natural, casting gentle highlights across the subject and the blurred background foliage.

Style

Vertical, Commercial, Warm, Polished

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Context

Advertising Campaign