Spin Brands, Agency / Creative,

Description

This is a promotional video for 'The R Score' social credit system. The video explains that the system measures the value and relevance of content, as opposed to just volume metrics like views and clicks. The video opens with text stating that brands live and die by relevance, because if you are irrelevant, you're invisible. The video also states views, reach, and clicks measure volume, not value and that it proves your content is actually connecting. It also states powered by data, not feelings.