Spencer Murphy, Photographer, London

Description

Two adjacent advertisements for Evans Cycles, feature a studio shot of two different bicycles against a grey backdrop. The bicycle on the left, promoted under the name "The Torture Spike," is yellow. The bicycle on the right, titled "Rust Bucket C. 1952," exhibits a rusted texture. Each bicycle has a circular red tag that states '£100'. The advertisements promote 'The Great Evans Cycles Trade-In,' where customers can bring in an old bike before May 31st and receive up to £100 off any bike from their entire range of famous brands. The Evans Cycles logo is placed at the bottom of the ads, with the tagline 'ENJOY THE RIDE'.