Special New Zealand, Creative Agency, Auckland

Description

Three separate, vertically oriented illuminated displays showcase marketing collateral relating to beer production. Each display features messaging and graphics primarily in red and blue, promoting fair trade and ethical sourcing. The left display includes a graphic of a hand transforming into a bird and text reading, "Fairtrade Goodness to do your part, trap or leave the growers in a money-hungry..." The center display highlights the phrase, "Stops Spots" with graphics of flames and water droplets. The right display features a hand graphic and text reading, "We're out giving villagers jobs they can keep peek public..." Each display shows a bottle of beer branded with #DRINKNOEVIL. The displays are against a plain white background.