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BrandCoors
ProjectObstructed Views - Case Study

Sounds Fun, Agency / Creative,

Associated creatives

Sounds Fun
Sounds FunAgency / Creative

Associated creatives

Sounds Fun
Sounds FunAgency / Creative

Tags

baseballnewsCoors Lightobstructed viewbeverage

Description

A promotional campaign by Coors Light called 'Obstructed Brews' is covered by various news networks. The campaign aims to give free beer to MLB fans whose views are obstructed by stadium infrastructure. The visuals include obstructed views at baseball games, Coors Light branding, and news anchors covering the promotion. The promotion utilizes AI to analyze fan photos of obstructed views to provide compensation.