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  • ·Sony For The Music campaign portrait by Mads Perch
A tattooed man with folded arms posing against a vibrant pink and blue gradient background with Sony text branding.

Mads Perch, Photographer, London

Associated creatives

Tags

Description

A medium shot features a person with short hair, neck and arm tattoos, and visible earrings, posing with arms crossed against a smooth studio background lit with vibrant magenta and blue gradients. White overlaid typography reads "Sony" in the upper left corner and "ForTheMUSIC" prominently across the center. The lighting casts strong magenta tones on one side and cool blue highlights on the other, creating a high-contrast visual aesthetic.

Style

Vertical, Commercial, Warm, Neon

Techniques

Low-key / chiaroscuro

Industries

Consumer Electronics

Color

Jet Black (50%)

Background

Gradient

Context

Advertising Campaign