Sonixphere, Music / Sound,

Description

This commercial for A2 Milk uses slow-motion photography to capture the universal moment of spilled milk. One scene shows a father and daughter at the breakfast table taking a photo when a glass of milk spills, sending a stream upward. In other scenes, spilled milk cascades across a table where a tablet and pistachios rest. A watch-wearing hand reaches for the overturned glass. Elsewhere cookies and a smartphone sit near a pool of spilled milk. Each spill is followed by a shot of a crying family member. The spot seems to imply that the pain of a milk spill can be avoided by drinking A2 milk.