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  • ·Songzio Pure Rebel Spring 2024 Fashion Campaign
BrandSongzio
Project'Pure Rebel' Spring 2024 Ad Campaign
A man in black holds a sword amidst a crowd, and below, a group of people stands silhouetted against a dramatic orange and red sky.

Songzio 'Pure Rebel' Spring 2024 Ad Campaign 2024

Associated creatives

Jay Songzio
Jay SongzioSongzio Creative Director
Cho Gi-Seok
Cho Gi-SeokPhotographer

Tags

Description

This composite image features two distinct scenes from the Songzio Pure Rebel campaign. The top half shows a lone man with a buzzed haircut holding a large sword, positioned in the center of a surrounding dark-clad crowd against a bright, neutral background. The bottom half displays a row of diverse models standing in silhouette against a saturated, fiery sunset background of deep reds and oranges. The overall composition balances themes of confrontation and collective stoicism. The lighting is deliberate, using stark contrast and warm gradients to create a cinematic and conceptual visual narrative.

Style

Editorial, Commercial, Cinematic

Techniques

Natural light, Live-action Technique

Industries

Luxury Fashion Houses