Songzio 'Pure Rebel' Spring 2024 Ad Campaign 2024

Description

This image for the Songzio Pure Rebel Spring 2024 ad campaign features two distinct frames shot by photographer Cho Gi-Seok under the creative direction of Jay Songzio. The top frame shows the back of a person's neck and shoulders against a smoky grey background with the Songzio brand name centered, featuring small feathered wings affixed to the skin. The lower frame presents a full-body shot of a model floating horizontally amidst floating golden particles against a black background, wearing a textured greyish-blue sleeveless top and shorts paired with white strapped sandals and matching leg wraps, with small feathers attached near the shoulders and arms.

Style

Vertical, Commercial, Cinematic, Gritty

Industries

Designer Fashion

Color

Context

Advertising Campaign