BrandSongzio
ProjectFall 2024 Ad Campaign
Cho Gi-Seok, Photographer,
Associated creatives
Tags
Description
This cinematic image for the Songzio Fall 2024 ad campaign features a dramatic, high-contrast composition. In the sharp focus foreground, a person is silhouetted against a vibrant, saturated red light, wearing a tall, structured hat. The mid-ground and background are filled with numerous lit candles arranged on various black pedestals, casting a warm glow that contrasts with the cooler, greenish-blue ambient light in the background. A second person wearing a metallic-finish jacket and a light-colored hat sits calmly among the candles. The scene includes a large, dark, architectural structure in the background, creating a mysterious and ritualistic atmosphere.
Style
Editorial, Cinematic
Techniques
Low-key / chiaroscuro, Live-action Technique
Industries
Designer Fashion