Sommerro Hotel Brand Identity 2019

Description

This composition features three distinct archival elements arranged on a warm beige background. On the left, a detailed close-up shot displays three-dimensional architectural lettering mounted on a stone surface, spelling out words in a heavy sans-serif typeface. In the top right, a historical black and white interior photograph captures an office or administrative hall filled with rows of desks and working personnel. In the lower right, an outdoor historical street photograph depicts vintage automobiles and a tram operating along a tree-lined boulevard next to multistory masonry buildings. The presentation is curated for the brand identity project designed by Bielke & Yang for Sommerro Hotel.

Style

Editorial, Horizontal, Monochrome, Earthy

Techniques

Collage

Industries

Hotels

Color

Background

Paper Texture

Context

Advertising Campaign, Brand Film / Corporate Video