Something New Co, Agency / Creative,

Description

The video ad shows a diverse group of women in different environments highlighting feminine hygiene. A woman with curly hair relaxes on a mustard couch, surrounded by potted plants and natural light. Another woman is lying face-down on a plush bed. A woman shops in a refrigerated aisle at a grocery store. A woman is running outdoors in athletic wear. Another woman is sitting at her desk at work. The video features a variety of women’s bodies to represent feminine hygiene and organic cotton pads that fit your underwear. The colors throughout the video are soft and pastel, the lighting is natural and flattering, with minimal shadows.