BrandSpecial Projects
ProjectSoft Power

Special Projects Soft Power 2026
Associated creatives
Tags
Description
This commercial beauty editorial image from the Soft Power project features a striking close-up composition. A sliced red grape is suspended above a cosmetic product container, with a translucent droplet caught mid-drip from an applicator. The lighting is clean and soft, accentuating the vibrant red and burgundy tones of the fruit and liquid against a minimalist pale background. Captured by photographer Jason Kim, the image highlights tactile textures and fine details.
Style
Vertical, Commercial, Clean
Techniques
Macro, High-speed / freeze
Industries
Skincare
Color
Burgundy (50%)
Crimson (30%)
Petrol Blue (20%)
Background
White Seamless
Context
Advertising Campaign

