ProjectSoeur Lido 2024 Collection

Tanya Ruban, Model,
Associated creatives
Tags
Description
This monochrome fashion image for the Soeur Lido 2024 collection captures a model diving headfirst into open water from a low concrete ledge. The horizontal composition freezes the figure mid-air with outstretched arms above a calm body of water. Text reading Lido/Soeur is overlaid across the center of the frame in a clean serif typeface. The lighting is natural and diffuse under an overcast sky, creating soft tonal gradations across the water and the subject's form. Photographed by Ben Beagent with model Tanya Ruban.
Style
Editorial, Horizontal, Action, Monochrome
Techniques
Analogue / film, High-speed / freeze, Natural light
Industries
Swimwear
Color
Jet Black (100%)
Background
Ocean
Context
Advertising Campaign