BrandState Farm
ProjectProperty Damage 30
Soapbox Films, Production,
Associated creatives
Associated creatives
Tags
Description
This is a State Farm advertisement featuring Rosario Dawson and "Jake from State Farm" in a haunted mansion setting. The mansion is dimly lit with candles and eerie blue lighting. Rosario Dawson, wearing a striped shirt and patterned skirt, discusses insurance coverage with Jake. Jake, dressed in a red jacket and white hoodie, assures her that State Farm is there for her 'what ifs.' As they talk, an axe-wielding portrait comes to life, and a chandelier crashes down. The scene includes spooky decorations and unsettling elements typical of a haunted house, juxtaposed with the mundane topic of insurance.